Thursday 7 October 2010

marketing and press release

terminology and technique
Press Releases
this means to gather people like news reporters who can spread things about your event faster. it also allows questions to be answered in more detail.

Columns
this means to put information into a newspaper or things people can read.

Networking groups
this is where you get people to spread the word thought anything from stickers in windows to social networking sites like facebook

Within your niche market
promoting in think that a certain audience will see for instance it its a music festival your advertising you would spread it through music related things like radio stations and magazines

issues and challenges
  • the event is held in a field and will require electricity running water, these thing will be hard to find and if they hire generators and water trucks it will be very expensive.
  • in the recession there are many people that cant afford the ticket prices and living expense.
  • they have to get a permit from the council each year which they may find hard to get as the festival will probably block road and cause traffic jams.
  • they might find advertising space expensive as there are allot of event going on these days and they might have to compete.